Man United fan protests on Glazers see £200m deal scrapped
Manchester United lost a £ 200 million training kit sponsorship deal as a result of the protests against the glaziers, according to an exclusive report by the Guardian’s Jamie Jackson.
The Guardian, through sister publication The Observer, found that Manchester-based The Hut Group (THG) was concerned about fan boycotts of the club’s commercial partners.
It was added that the club’s executive director, Richard Arnold, had been notified that THG had gone out of business on Friday and the contract was due to begin July 1st.
The Guardian report says the branding of Myprotein, a THG company, will appear on the club’s training kit, replacing AON as a sponsor of the Carrington training grounds.
Large numbers of United supporters stormed the Old Trafford pitch last Sunday, which ultimately resulted in the clash with main rivals Liverpool being postponed.
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Glazer ownership has already been frowned upon by fans as they have run into debt in recent years that they left for their own gain and lack of investment in the club.
Having decided to include the club in the European Super League, they are now certified villains by almost all fans, risking the famous Red Devil story for financial gain.
The Guardian reports that THG was “surprised” by the backlash faced by the club’s trading partners. An anonymous fan group has also launched a “NOTAPENNYMORE” campaign against them.
It was added that an open letter was written to the supporters asking them not to buy the products of kit maker Adidas, watchmaker TAG Heuer and chocolate kings Cadbury.
With United’s contract with AON expiring on June 30, the club now faces a serious race against time to land another deal that may not be of similar value to that proposed by THG and Myprotein.
If they hit club ownership where it really hurts, their pockets could trigger some much-needed changes but result in massive losses in the short term.
Ole Gunnar Solskjaer hopes an alternative business of the same value can be found, if not the financial loss could filter down throughout the club and risk transfer and wage budgets or worse – employees could be put at risk.